As a result of the hype surrounding their self-released debut E.P "Noah", Nottingham bred 5-piece Amber Run (previously Amber) were picked up by RCA Victor, the same label as Swim Deep, Everything Everything, and a young upstart named David Bowie. As far as label-mates go, you could do a lot worse.
Their first single for their new label, "Heaven" is out next month. It's quite a brave choice of first single for a major label, given that it seems to eschew the typical verse-chorus-verse structure for something a little bit more free form. That's not to say that they're not aiming for something commercial or radio friendly - the anthemic guitars are ripped straight out of the Coldplay songbook, and their vocals do have a little bit of The Killers about them. Also, don't be surprised if the acapella ending of the song is sampled by a hip- hop artist a few years down the line to create the chorus of one of their own songs, a la "Hide & Seek".
"Heaven" will be released on November 25th.
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